The Deer Management Assistance Program (DMAP), started in 1984 to help landowners and leaseholders better manage their deer herds, is celebrating its 40th year in 2024. The program is offered by the Alabama Department of Conservation and Natural Resources’ (ADCNR) Wildlife and Freshwater Fisheries (WFF) Division. WFF’s Brian Grice, one of the biologists with Technical Assistance Program, said DMAP began to help Alabamians improve their deer herd dynamics.