By DAVID RAINER, Alabama Department of Conservation and Natural Resources
The Alabama Department of Conservation and Natural Resources’ (ADCNR) Wildlife and Freshwater Fisheries (WFF) Division is teaming with Buckmasters on an outreach program to promote hunting across social media platforms.
The Share the Hunt initiative (https://buckmasters.com/Share-the-Hunt), which kicks off November 19, encourages deer hunters to introduce new people to the hunting opportunities available in Alabama’s great outdoors and record the hunt to share on social media. Each hunting mentor who participates will receive a Buckmasters subscription and discount codes for some great hunting gear.
Don’t fret if you’re not a Buckmasters member. The Share the Hunt promotion is open to everyone!
All participants must be 19 years old or older, including the new hunters. A new hunter, or mentee, is defined as any adult who has not purchased a hunting license in the past three years. Mentors are required to submit photos of their hunt along with a brief description of the experience to be eligible for the rewards and be considered for Mentor of the Year. Bonus points will be given to mentors who share their experience on social media.
“I think everybody should know by now that hunters and license sales have been dwindling for the past several decades,” said Chuck Sykes, WFF Director. “We (WFF) created the Adult Mentored Hunting Program, Go Fish, Alabama!, and Shooting 101 to reach a new audience.”
Sykes said the Adult Mentored Hunting Program was started after he realized that even some WFF employees weren’t hunters. They wanted to learn to hunt but were hesitant to ask someone to take them. He hopes the partnership with Buckmasters will expand that outreach exponentially.
“With Share the Hunt, we’re working with Buckmasters, trying to reach their membership to stress to them how important it is to share their experience and teach someone new how to hunt,” he said. “Honestly, hunters I’ve seen over the years kind of live in an echo chamber. The people we associate with most are fairly like-minded, and most of us hunt. When you ask most hunters how many people buy a hunting license in Alabama, they think it’s 40 to 50% because that’s the group of people they hang around with. In reality, it’s 4% or less who buy a license.
“There are people we work with, go to church with, go to kids’ events with who would really like to learn to hunt and be more self-sufficient. They’re just a little hesitant to ask for that assistance. We need to step out of our comfort zone and ask people if they want to go and teach them what we know.”
Sykes cautioned new hunters’ expectations can be completely different from those of us who grew up hunting.
“Something we have discovered through the years is that the motivations for hunting for these late-onset hunters, people who didn’t grow up hunting, are not what our motivations are,” he said. “They have no hunting tradition. They didn’t learn it from their grandfather or their father. You can’t talk to them about the tradition of hunting, and, most of the time, you can’t talk to them about the thrill, the sportsmanship, the ability to hunt an animal in its own backyard and get a sense of accomplishment from that. That does not resonate with them.
“They’re all about the food. Food joins a bunch of people. That’s something we enjoy. So, we have to make that the center, not that challenge of killing a big deer, not the thrill of the hunt, not the tradition. It’s about providing quality protein for the family and being self-sufficient. That’s what motivates most of the late-onset hunters. Now they may eventually get to the tradition part if they like it and hand it down to their kids. Once they do it long enough, they may get to the excitement and thrill of the hunt. Right now, those messages are lost.”
